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February 8th, 2012 |
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Berlei featured productsBerleiWhen you think Berlei, you think Australian, and it is. Dating back nearly 100 years when it started out as boutique corset manufacturer in Sydney, Australia.
The early years of the Berlei Company and the life of Frederick R Burley, the firm’s founder, is fascinating enough it inspired a movie: “Undercover” written by Miranda Downes and directed by David Stevens.
With a commitment to providing underwear for real women, Berlei determined 5 Australian Figure types. During the 1920’s real women from Sydney beaches and factories where measured, and that data helped create better fitting underwear.
Berlei’s support for women continues when joined with Breast Cancer Network Australia to help women affected by breast cancer. And as official sports bra supplier to the Australian Institute of Sport (AIS), working with the AIS’ Biomechanics department to develop better sports bras.
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