Wonderbra

     The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Designed to provide women with stunning cleavage and enhanced natural shape. The brand was developed in Canada by Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensing the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company developed a deeply plunged, laced push-up design introducing the Model 1300 plunge push-up bra to the market. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.

     The Wonderbra brand enhances what women already have, emphasizing sex-appeal and empowering women to feel sexy and confident. The Wonderbra brand made its U.S. debut as a redesigned push-up style in 1994 with the Push-Up Plunge Bra.  Since then Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label the world over. The Wonderbra brand offers a complete line of embellished push-up, seamless push-up, lightly-lined and strapless bras.  The brand also offers select girl shorties, g-string and thong coordinates.